Over the years, many trends have caught on that most people would not have expected, like the surge of popularity of then-terminally-uncool Hush Puppies shoes in the 1990’s, which were previously only popular among a handful of hipsters in Manhattan and television shows which many thought would surely flop reached great success such as Sesame Street. People underestimated the cognitive levels of children, but the show’s new approach to teaching gained widespread popularity and fostered literacy in preschoolers.
Books, like The Divine Secrets of the Ya-Ya Sisterhood, have climbed from little known cult series to best-sellers. Messages that seemed to hold little importance at the time such as the dangers of smoking took hold and are now hot topics all over the world. It seems that there is a pattern to these phenomenons, which many businesses could learn, replicate and benefit from greatly.
In the book The Tipping Point, author Malcolm Gladwell connects the dots for a pattern that can move any idea, message, or product to a front-runner in their field. The main thing you can do to propel your business to its “tipping point” is to create what is known as “The Stickiness Factor.”
If you can make small alterations to make your business “sticky,” you will influence the public’s future behavior. By doing things that are out of the norm for the industry, you make yourself memorable. People remember what they don’t expect. What they don’t expect is what “sticks.” Find quirkiness and unique concepts to incorporate into your business’ interactions with your clients that are unique for your industry. These small gestures doesn’t have to cost anything, but people certainly remember them.
The smallest changes can be the most critical for taking your business to the next level. The image both the business and the employees present should be different from that which has been expected in the past or from that which others are presenting. A more professional image you can present, the more memorable you will be to your clients. All humans instinctively try to explain the world and the things around us in terms of people’s obvious attributes. That means you have the power to control how people will perceive your business and its employees.
Something as simple as the way you package or present information can increase your business’ “stickiness factor.” The smallest acts can help increase your “stickiness.” By tinkering with the smallest details you can increase the momentum of your business, reach your “tipping point” and run circles around your competition.