About Chris Hood

This author Chris Hood has created 42 entries.

What “Free” really costs

“Free” is a great sounding price point. Free is exciting. Who doesn’t want the satisfaction of feeling like they’ve saved some cash – enjoying that exhilarating feeling that they’ve won? Sadly, “free” should probably invoke a serious dose of skepticism instead. Personally, I love a bargain and while free may look great on paper – no cash changes hands and you get your desired product or service at no “real” cost – free still typically involves an exchange of some kind

Write Effective SEO Content

In the early, Wild West days of the Internet, ranking a site for specific search terms was pretty straight-forward. Just fill the page metatags with keywords. If you were particularly daring, you could even find some creative ways to stuff the page content with hidden text or iframes to help improve rankings. Those days are long gone however and search engines have been effectively ignoring the keyword metatag for more than five years now. Search algorithms have gotten increasingly smarter

Five tweaks for better organic rankings

In the world of search engine optimization we’re constantly battling competitors and changes in search algorithms to optimize our pages to secure at least one of the coveted ten slots available on the first page results. There are a number of things to be done on-page to improve search results that can make a big impact. Despite what you may have heard or read online – meta keywords are not one of those things (and search engines have been ignoring this information on

Getting Social with Your Customers

Social media is the new frontier for business. It reminds me of the days when every entrepreneur knew that they had to have a website, but weren’t sure what to do with it. A lot has changed since you started your Fan Page 5 years ago and it’s even gotten a lot easier to actually make money from social

How Important is SEO?

There are a lot of great things about the Internet, and for the businesses that know how to play in the online space, the rewards are huge. Just how huge is something I plan to share today. Thanks to a study by Advanced Web Ranking, we have the real numbers to analyze for online advertisers.

Which Metrics Matter Most?

Whether you’re looking at site analytics for SEO opportunities, PPC data for new potential keywords or stats related to any other marketing effort – understanding the numbers is key to making informed decisions for your business. These numbers can come from any number of sources and diving into this sea of information can often lead to data-paralysis – for budding website optimizers and seasoned marketing pros alike. So how do we sift through the oceans of data to find areas of

Five Tips to Improve E-commerce Conversions

Site is up, Products are loaded. Traffic is good. Conversions are… okay. Luckily there are a number of things that can be done to help lift your e-commerce conversion rates to where they need to be. While these tips won’t be a cookie-cutter solution for every web shop – and the only truly definitive method to knowing what will work for you is to conduct ongoing A/B Split Tests – these pointers will at least put you in line with what we’ve

SEO vs. SEM. What’s the Difference?

In the world of Internet marketing, SEO and SEM are thrown around quite a bit and can be confusing concepts to grasp. The fact that they’re commonly used interchangeably doesn’t help. Search engine optimization and search engine marketing are two different services. Most business owners are familiar with the premise of search engine optimization – optimizing your website to bring in more organic, or free, traffic. Search engine marketing is a much broader effort and includes SEO work, Pay Per Click,

Keep PPC Costs Under Control

Ideally, we’d never have a need to worry about watching the costs of our pay-per-click (PPC) campaigns. All of our keywords would be extremely relevant and driving only qualified traffic to our site and every click would turn into a conversion and we’d spend all our time watching our return on investment go through the roof. Ideally… The reality though is that campaigns are rarely perfect; some paid clicks will come from searches not remotely related to our offerings and unfortunately

What’s a Conversion & How Do I Get One?

Every piece of marketing collateral for a business or organization should have some sort of goal in mind. A direct mail piece may have a call-to-action designed to have recipients call to place a reservation. An email marketing message could be designed to drive visitors to a specific landing page promoting a new product line. A website should be no different – it is a marketing effort and should have a clearly defined purpose for you. It should provide a function

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