Chris’ Posts

How & Why to Start a Blog for Your Business

Every business, especially e-commerce, should have a blog. The benefits are clear – better SEO, more traffic, increase in engagement and customer loyalty, more revenue. While the goal is easy to see (more money) the path to get there can be hard to follow. It’s easy to give in to temptation and blast your readers with “buy my stuff” propaganda, but there’s no value in that approach and soon your words will become lost as noise to your audience. Instead,

5 Reasons Why Website Visitors Don't Checkout

Anyone who’s built and maintained a successful e-commerce site knows it takes a lot of hard work to bring a store online and convert visitors to customers. First, we have to deal with server configurations, choosing the right software and customizing it to fit all the business needs, building the catalog, optimizing everything for search engines and user experience. Then all the post-launch marketing processes come into play, like link building, buying the right traffic, A/B split testing. After all that

5 Online Trends in Search & User Experience

Every business (particularly e-commerce) can benefit from an online marketing strategy. SEO and the online landscape is in constant change and it’s important to know which efforts to focus on in order to have the most impact on your business. With that in mind, here are five trends to keep an eye on: Video content dominates Video content can boost user engagement and search engine results Users are demanding more engaging, rich-media content, and video is now pretty much crushing all other content

Sell More With 360° Product Spins

Spin it. Sell It. Ship It. Looking for a guaranteed way to move more product online and make more money? We have you covered from all angles! We Got That is the ONLY e-commerce web development company to provide in-house, fully automated 360° photography services. Benefits 360° Product Photography By adding this layer of engagement between your website visitors and your products, you’ll be able to increase average time on product pages, reduce pre-sales questions (especially

Develop a Long-tail Search Strategy

I’m often asked what can be done to improve a site’s traffic. The question usually goes one of two ways: Why aren’t people coming to my site? Or, why aren’t my visitors converting? Either way, the answer usually centers around – Your search strategy kinda sucks. A solid search strategy is key to online marketing success and the lynchpin to successful search engine optimization or paid search marketing is the long-tail keyword.   What is Long-tail? By its simplest definition, a long-tail keyword is one

What “Free” really costs

“Free” is a great sounding price point. Free is exciting. Who doesn’t want the satisfaction of feeling like they’ve saved some cash – enjoying that exhilarating feeling that they’ve won? Sadly, “free” should probably invoke a serious dose of skepticism instead. Personally, I love a bargain and while free may look great on paper – no cash changes hands and you get your desired product or service at no “real” cost – free still typically involves an exchange of some kind

Write Effective SEO Content

In the early, Wild West days of the Internet, ranking a site for specific search terms was pretty straight-forward. Just fill the page metatags with keywords. If you were particularly daring, you could even find some creative ways to stuff the page content with hidden text or iframes to help improve rankings. Those days are long gone however and search engines have been effectively ignoring the keyword metatag for more than five years now. Search algorithms have gotten increasingly smarter

Five tweaks for better organic rankings

In the world of search engine optimization we’re constantly battling competitors and changes in search algorithms to optimize our pages to secure at least one of the coveted ten slots available on the first page results. There are a number of things to be done on-page to improve search results that can make a big impact. Despite what you may have heard or read online – meta keywords are not one of those things (and search engines have been ignoring this information on

Which Metrics Matter Most?

Whether you’re looking at site analytics for SEO opportunities, PPC data for new potential keywords or stats related to any other marketing effort – understanding the numbers is key to making informed decisions for your business. These numbers can come from any number of sources and diving into this sea of information can often lead to data-paralysis – for budding website optimizers and seasoned marketing pros alike. So how do we sift through the oceans of data to find areas of

Five Tips to Improve E-commerce Conversions

Site is up, Products are loaded. Traffic is good. Conversions are… okay. Luckily there are a number of things that can be done to help lift your e-commerce conversion rates to where they need to be. While these tips won’t be a cookie-cutter solution for every web shop – and the only truly definitive method to knowing what will work for you is to conduct ongoing A/B Split Tests – these pointers will at least put you in line with what we’ve

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