Knowledge

10 Hacks for Better Facebook Engagement

Last week we talked about how to properly set up your business’ Facebook fan page. So what’s next? Social media can be a huge time suck, and if not done properly can provide less than optimal results. This week we’re sharing 10 tips for better Facebook engagement.  Download part 2 of our Facebook 101 for business guide today! Fill out this short form to download your free guide: [contact-form-7 id=”5338″ title=”10 FB Hacks for Business”]   Don’t have your business brand on Facebook yet? Here’s

Facebook 101 for Business – Business Fan Pages

Social media can be a great low-cost marketing channel for business but it’s important to take the proper steps to set up your business’ page the right way. We’ve put together a quick guide to help you with Facebook’s terminology and a few hacks to help you put your best foot forward in the social media landscape to ensure you’re a standout and not a wallflower. Download part 1 of our Facebook 101 for business guide today! Fill out this short form

Meet Roi!

Meet the newest member of the We Got That team – Roi (pronounced [roh-ee]). We’re ecstatic that we’ve managed to uproot Roi from his hometown to become a part of our family tree! Roi’s no sap, when he saw the opportunities we have at We Got That to help clients sell more online he happily packed up his trunk to join us. Roi’s job is to make sure all the team’s efforts have a positive impact for our clients and they’re able

Develop a Long-tail Search Strategy

I’m often asked what can be done to improve a site’s traffic. The question usually goes one of two ways: Why aren’t people coming to my site? Or, why aren’t my visitors converting? Either way, the answer usually centers around – Your search strategy kinda sucks. A solid search strategy is key to online marketing success and the lynchpin to successful search engine optimization or paid search marketing is the long-tail keyword.   What is Long-tail? By its simplest definition, a long-tail keyword is one

What “Free” really costs

“Free” is a great sounding price point. Free is exciting. Who doesn’t want the satisfaction of feeling like they’ve saved some cash – enjoying that exhilarating feeling that they’ve won? Sadly, “free” should probably invoke a serious dose of skepticism instead. Personally, I love a bargain and while free may look great on paper – no cash changes hands and you get your desired product or service at no “real” cost – free still typically involves an exchange of some kind

Write Effective SEO Content

In the early, Wild West days of the Internet, ranking a site for specific search terms was pretty straight-forward. Just fill the page metatags with keywords. If you were particularly daring, you could even find some creative ways to stuff the page content with hidden text or iframes to help improve rankings. Those days are long gone however and search engines have been effectively ignoring the keyword metatag for more than five years now. Search algorithms have gotten increasingly smarter

Five tweaks for better organic rankings

In the world of search engine optimization we’re constantly battling competitors and changes in search algorithms to optimize our pages to secure at least one of the coveted ten slots available on the first page results. There are a number of things to be done on-page to improve search results that can make a big impact. Despite what you may have heard or read online – meta keywords are not one of those things (and search engines have been ignoring this information on

Getting Social with Your Customers

Social media is the new frontier for business. It reminds me of the days when every entrepreneur knew that they had to have a website, but weren’t sure what to do with it. A lot has changed since you started your Fan Page 5 years ago and it’s even gotten a lot easier to actually make money from social

How Important is SEO?

There are a lot of great things about the Internet, and for the businesses that know how to play in the online space, the rewards are huge. Just how huge is something I plan to share today. Thanks to a study by Advanced Web Ranking, we have the real numbers to analyze for online advertisers.

Which Metrics Matter Most?

Whether you’re looking at site analytics for SEO opportunities, PPC data for new potential keywords or stats related to any other marketing effort – understanding the numbers is key to making informed decisions for your business. These numbers can come from any number of sources and diving into this sea of information can often lead to data-paralysis – for budding website optimizers and seasoned marketing pros alike. So how do we sift through the oceans of data to find areas of

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