Knowledge

Five Tips to Improve E-commerce Conversions

Site is up, Products are loaded. Traffic is good. Conversions are… okay. Luckily there are a number of things that can be done to help lift your e-commerce conversion rates to where they need to be. While these tips won’t be a cookie-cutter solution for every web shop – and the only truly definitive method to knowing what will work for you is to conduct ongoing A/B Split Tests – these pointers will at least put you in line with what we’ve

SEO vs. SEM. What’s the Difference?

In the world of Internet marketing, SEO and SEM are thrown around quite a bit and can be confusing concepts to grasp. The fact that they’re commonly used interchangeably doesn’t help. Search engine optimization and search engine marketing are two different services. Most business owners are familiar with the premise of search engine optimization – optimizing your website to bring in more organic, or free, traffic. Search engine marketing is a much broader effort and includes SEO work, Pay Per Click,

Are you relevant, or stale?

Many people believe they can just get their website launched and their Internet marketing strategy is done. The thought being, “I have a website, business will start pouring in.” Your online presence is not a fire-and-forget effort. Generally speaking, new sites will attract search engines, once they’re found, and begin to generate traffic. As time goes on and content is not updated, you’ll find that traffic will taper off and the high-quality traffic you want disappears completely.

Keep PPC Costs Under Control

Ideally, we’d never have a need to worry about watching the costs of our pay-per-click (PPC) campaigns. All of our keywords would be extremely relevant and driving only qualified traffic to our site and every click would turn into a conversion and we’d spend all our time watching our return on investment go through the roof. Ideally… The reality though is that campaigns are rarely perfect; some paid clicks will come from searches not remotely related to our offerings and unfortunately

What’s a Conversion & How Do I Get One?

Every piece of marketing collateral for a business or organization should have some sort of goal in mind. A direct mail piece may have a call-to-action designed to have recipients call to place a reservation. An email marketing message could be designed to drive visitors to a specific landing page promoting a new product line. A website should be no different – it is a marketing effort and should have a clearly defined purpose for you. It should provide a function

Is My Website Up?

Getting any site online comes with its own set of complexities. Keeping things running smoothly after launch can be just as challenging! Servers crash, code can become corrupt, databases can fail – or your site can become so popular your hardware just can’t keep up to demand and halts the website experience for all your visitors. If you are like me, you have probably laid awake in bed wondering, “is my website still running?” Luckily, it is an easy thing

Monetize Your Website in Five Easy Steps

You finally have your website up and running, congrats! Maybe it was just a website about your business and you thought, “if you build it they will come.” Unfortunately this is rarely the case. People need that little extra nudge to make a purchasing decision and the more spontaneous the better. That’s what the World Wide Web was made for! Today we’ll cover five great strategies you can use to begin monetizing your website. The best method of finding what to sell

Using Analytics to Track Everything

In my last article, ‘Guide to Getting Found Online,’ we discussed four steps to create a strong foundation for your business’ online presence: building a website; listing your site with directories and search engines; developing a keyword strategy and the importance of creating content. With these blocks in place we can really start to pump up reach and begin measuring ROI. So today we’re going to discuss how the heck to keep up with everything your website is doing for

Find Perfect Keywords for Your Business

Over the past few weeks we’ve laid a good foundation for an effective Internet marketing strategy. We’ve discussed the basic elements for search engine marketing including page optimization, best practices for metadata and how to quickly get traffic to your site through paid search marketing (pay per click, or PPC). Today we’re going to talk about how to go about forming that perfect list of keywords for both your website and your PPC campaigns to make sure you’re getting the

Buying Traffic Using Paid Search Marketing

Last post we discussed how to track and measure online success through the use of analytics. Unless your site has somehow automagically blossomed overnight to the most popular site since Facebook, you’ll likely need to find ways to attract visitors to your online property. Paid search, commonly known as Pay Per Click (PPC) ads are a great way to make this happen. PPC can be a great lead generation tool for any business and also a good method to to keep

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