Apples to Apples

There’s no secret to overcoming price objections. In fact, to say that we can “overcome” them may not be the best wording – there are many solutions to help you justify your prices. The ultimate goal is to eliminate the customer’s price concern by helping them to understand the value of your goods and services so they will have an easier time accepting the final ticket price. There are several solutions for combating price objections when a customer claims that your competitor will

Six Tips to Get Your Mail Read

You’ve already spent money putting together a flyer, promo package or other mail piece to send to your customers, this week we’re going to go over a six pointers on how to make sure it doesn’t end up filed away in the trash can. Stuff It – If you’re sending a sample or other trinket to a client or prospect, find a way to make it puff the envelope. This makes it harder to stack other mail on top of yours which

Steps to Avoid Employee Inbreeding

No, this has nothing to do with the number of forks in an employee’s family tree. Employee Inbreeding occurs when a company continuously recruits candidates that are virtual clones of the existing employee base. It’s only natural for us to gravitate towards those who share the same likes and interests as we do. When hiring for your team, job candidates who “click” and “fit in” with the established workplace culture often seem like the best candidates for your job opening.

Marketing Your Mousetrap

Marketing is Essential. This is an important concept to grasp. You must market your business in order to grow it. You may have incredible services, but if they’re not being marketed appropriately, well… few people may ever hear about how great your company is. Ralph Waldo Emerson is quoted with, if a man can make a better mousetrap than his neighbor, the world will make a beaten path to his door. Do something better than the next guy and you’ll be successful,

Success is in the Details

We’ve all seen the t-shirts advising, “Don’t Sweat the Small Stuff” and though that mantra may have made millions for those in the t-shirt printing industry, not sweating the small stuff in your business may be hurting you more than you think. It’s all too easy to become isolated behind a desk and lose touch with employees or what’s really going on within the company. As owners, managers, directors and team leaders, it’s our job to keep our employees on task

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